WHAT IS WRONG WITH MY EBAY LISTINGS HOW TO

If you fill your titles with barely relevant words, buyers will click on your listing but quickly realize it is not what they wanted and bounce back to the search results. The more “work” you place on the buyer to read the title, the more they will subconsciously dislike your listing, especially if other results are easier to read by comparison.Īlso recognize that keyword stuffing is intended to attract as many buyers as possible to your listing, instead of just buyers who are looking for your specific product. It should be easy for our lazy human brains to scan and understand.

This isn’t about “keyword-stuffing” – throwing in all the keywords you can think of, with no regard to relevance or readability. It’s “prime real estate” on your listings and you want to make sure it has been optimized for the right search terms before you go on to anything else.īut a word of warning first. Your title is the number one area eBay examines initially. But if you don’t have the time and energy to take all of them in right now, and your listings are in reasonable shape already, these are the top four to focus on. There are many, many things you can do to optimize your listings and improve your eBay SEO. The fundamental four cut across both of those and highlight the most important factors to start with. Listing optimization and conversion optimization are practices that you should always try to do, but there is a lot of detail and a steep learning curve if you are a beginner at eBay SEO. It’s one of the fundamental four factors and a very in-depth topic in its own right.

WHAT IS WRONG WITH MY EBAY LISTINGS HOW TO

This is how to maximize your conversion rate, so as many buyers as possible who find your listing proceed to buy your item. This is the detail of how to build eBay listings that give positive signals to the Cassini search engine and look compelling in the search results. These are the factors that have been shown to have the greatest impact on eBay search ranking. The tips in this article are in three main sections: There is no single recipe for making a successful listing, but there are plenty of well-understood contributing factors.Ī good listing needs a balance of those factors, depending on the product type, time of year, pricing and more. It’s both a science and an art, consisting on the one hand of clear-cut best practices, and on the other hand of instinct and experimentation. You can’t directly control this, but you can influence eBay’s algorithm by optimizing your listings, maintaining high standards as a seller, and using the right marketing tactics. Succeeding at eBay SEO is about aligning those goals – to give eBay all the right signals to indicate that your listing should be ranked as one of the best matches for a specific search query. eBay’s goal is to show only relevant listings to buyers, and to rank them so the “best” listings are first. Your goal, as a seller, is to get your listings shown to as many buyers as possible, by being ranked as highly as possible in the search results. The top three search results on any platform (Google, eBay, Amazon) get the majority of views, while the bottom three search results usually get none.īuyers can change from Best Match to another order of results, but Best Match is the default: The ranking is critical, because we all look through search results from top to bottom. The ordering of search results on eBay is known as “Best Match”. Let’s look at that in a little more detail. The result is a page of search results containing all the listings eBay believes are relevant and, most importantly, that are ordered (or “ranked”) so the “best” listing is at the very top. To do this, the Cassini search engine has to take dozens of factors into account including listing information, feedback, performance metrics, sales history, previous buyer behavior and more. eBay wants a buyer to enter a search term and be presented with competitively priced products that closely match their requirements, offered by sellers with excellent customer service. Search is at the center of online shopping, for eBay and everyone else as well. An enjoyable and efficient shopping experience keeps buyers coming back to the site which is good for eBay and, of course, good for sellers too.

Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and complete purchases easily.

It is named after the Cassini space probe and replaced eBay’s previous space-themed search engine, Voyager. For weak listings: end, optimize and relistĬassini is the name of eBay’s current search engine technology, introduced back in 2013.

What is wrong with my ebay listings